Vertue’s Story

Nurturing Well-Being: The Vertue Journey Unveiled

How Vertue was created

Our story begins with Quality Treats, driven by a passion for Cannabis and a belief in its healing qualities for people, animals, and the environment. With hard work and a clear goal, we focused on creating top-quality products. We took care of our plants with natural nutrients and avoided chemicals, nurturing them in Byron’s lush landscapes.

Quality Treats believed hemp could benefit many industries, from medicine to retail. This belief extended to you, our valued customers. We aimed to lead Australia’s hemp industry, championing hemp as an eco-friendly alternative.

But our mission was about more than just creating. We cared for the Earth through Regenerative Agriculture, facing climate challenges by restoring nature’s balance. We protected indigenous lands, wildlife, and future generations.

As our journey continued, we realized hemp could transform skincare. This led to Vertue’s creation, a brand dedicated to hemp-infused cosmetics that echo our values. Vertue bridges customers, values, and wellness. It’s a story of nature’s care and inviting you to experience the journey with us.

Pascale & Damien. Siblings creators of Quality Treats and Vertue. 

Quality Treats products at Byron Beachside Markets.

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Our products are formulated using natural ingredients, and as part of our approach, we do our best to promote local businesses by sourcing ingredients and resources from the community.